攻略：外贸人，你的企业介绍合格吗？

对于一带一路国家来说，信息和信息不可能像欧洲、美国和日本那样发达，也就是说，对于外贸企业来说，也许企业对一带一路客户完全陌生，也就是说，没有机会不看企业介绍就下订单。更直接地说，企业介绍是客户信任外贸企业的第一步，因此，应做好外贸企业的企业介绍。

1、人性化设计

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Avonmore we believe that by bringing people together,great things can often happen.

第一段AVONMORE介绍了企业经营的主要理念。

This was certainly the case in Ballyragget,Co.Kilkenny in 1966 when a group of dairy farmers came together one day to create what has since become Ireland’s#1 milk brand.

第二段写企业的创建过程。

The Avonmore Creameries Federation was founded in 1966 when 36 smaller co-ops joined forces to form what we now know as Avonmore.The aim was to deliver the finest quality,freshest products without compromise,and to this end the newly formed company established their own brand new milk processing facility in Ballyragget,close to the Avon River from which Avonmore took its name.

第三段写公司产品的主要卖点。

2、生动的企业形象

与硬邦邦的实验报告不同，AVONMORE用女实验员的工作照片直接论证产品质量，非常生动。

产品主要卖点介绍：

Today Avonmore is the#1 milk brand in Ireland.We believe that it is by sticking to our founding principles of innovation,freshness and quality without compromise that we have achieved our position in the homes of Irish families.

Just as our farmers constantly maintain the quality of their milk,we have also improved and evolved our own processes regularly,to ensure only the finest dairy products make it into Irish homes.

Avonmore is the only dairy processor in Ireland that carries out overnight screening of our milk supply.

Our milk is tested an average of 35 times between farm and carton.

Our Quality Team tests a sample of milk from every farm,every day.

We track 1000s of samples by satellite once they leave the farm each day.

这样，客户就会相信上述严格的质量检验是真实的。

结论：尽管如此AVONMORE牛奶制造非常一般，但其企业介绍制造确实超级一流，让客户有购买欲望，甚至一锤交易，也比一堆文章，看到客户厌恶要好得多，因此，外贸企业企业介绍必须精心雕刻！

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